The Significance of Storytelling for Children Thesis Proposal

The Significance of Storytelling for Children - Thesis Proposal Example I have chosen to carry out an investigation into the language of books written for young children based on Gordon Pradl’s study of a child’s concept of story development. In ‘Narratology: The Study of Story Structure’, he states:  Ã¢â‚¬Å"Applebee describes six stages in children's event-arrangement, a developmental pattern ranging from "heaps" (mere lists of unrelated perceptions) to "true narratives" (complete events that reveal a theme or evaluation of experience). Other researchers have shown that children in the telling of their own stories gradually develop certain literary conventions ("once upon a time...") as they grow increasingly sensitive to the overall aesthetic structure of a narrative.†Ã‚   Reading books to children is an age-old and trusted method of instilling a basic comfort level in the child with a particular language. Barbara Stoodt remarks, â€Å"Reading which does not stir their imagination, which does not stretch their minds, not only wastes their time but will not hold them permanently† (Stoodt, 61) I believe that interacting and reading books with other people is a more natural way for children to learn basic language skills backed up with practice of high-quality phonics (letters and sounds strategy) The point about reading with children is to open up that most vital human interaction: a conversation. I aim to discover how books introduce new words to children and how illustrations play a key part in this. Furthermore, I aim to explore how effective books are in helping children to acquire linguistic and communicative competence by helping them learn the main aspects of language including phonology, pragmatics, semantics, and syntax.

PERSONAL ESSAY PREWRITING Assignment Example | Topics and Well Written Essays - 250 words

PERSONAL ESSAY PREWRITING - Assignment Example Therefore, through securing the immediate needs and acceptance the community will be protected from the high rate of recidivism especially for drug offenses meaning a safer community. The most influential person in my life is the United States of America president Barrack Obama. Barrack Obama is passionate, enthusiastic and focuses on giving humanity the foremost priority in service to the American people and beyond. Obama is influential because through the belief of service to the community being a personal responsibility and supporting community programs effort for a better America and the world at large. Through attending community service programs that are available in our neighborhood mainly addressing drug users who want to undergo rehabilitation change my life. The programs were important because opened up the real experiences of the people and families that are affected by drug or drug related problems causing a tremendous impact in my life. After undergoing these programs, I got the actual first hand effect of drug from the people we interacted with alongside the victims families. Hercules in the Greek mythology is comparable to me in terms of the source of our drive to serving our community. The character of willingness and dedication to serve without expecting reward for our action is common when it comes to my community endeavors. Hercules stand amidst resistance by the people he was serving assists a lot in giving me the focus and enthusiasm to continue pursuing my goals in the community service such as outright ridicule and

Road Traffic Accidents In Oman

Road Traffic Accidents In Oman RTAs are the direct cause of three-quarters of all accidental deaths of people between the ages of 15 and 24 years (ROP, 2005). In 2005,688 men, women and children were killed and 6,500 injured in 9247 crashes. There have been nearly 45,000 injured since the year 2000. For every death in a road accident, 2 to 3 young people are permanently disabled (ROP, 2010). Factors Influencing THE High Prevalence of RTAs in Oman Socioeconomic Factors In the last three decades, a large economic growth in the Arabian Gulf countries including Oman took place, due to the discovery of oil. Many aspects of life changed shortly after that. There was a sudden increase both in population and in the number of vehicles and that was also accompanied by a rapid expansion of road construction. All these economic factors have changed many aspects of life and have given the public the opportunity to own private cars ( Bener and Jadaan, 1992), which consequently led to the increased number of accidents around the country. However, the different socioeconomic family condition within the country had its effect on the likelihood of a child or young adult being killed or injured in an RTA. From my personal experience, as a native Omani, children and young adults from a rich families will be using private transport to get to school while the low socioeconomic state family children go to school either by walking or using public transport which, accordi ng to WHO (2007) put them at a higher risk of being involved in an RTA. Behaviour The behaviour of the road user clearly constitutes an important risk factor for RTAs. In Oman careless driving and excess speed are identified as the main causes of RTAs ( ROP, 2010), especially among the age group 15 to 25 years. This age is identified with its complex interaction in terms of physical, cognitive, and psychosocial developmental processes, which result in greater risk-taking (Johnson and Jones 2010). On the other hand, women in Oman are over cautious drivers, which is likely to confuse other road users by their hesitation and thus precipitate a RTA (ROP, 2010). Public Policy The law and the road legislative authority have established a lot of regulations to improve road users safety, like the compulsory wearing of front seat belts, implementation of speed limits and the prohibiting the use of mobile phones during driving (ROP, 2010). However, based on my knowledge and experience, those legislations are loosely applied, which leads to a poor compliance by the community. A study was carried out to examine seat belt wearing in cars entering the Sultan Qaboos University complex on a single day. The study showed that 90.1% of drivers and 80.9% of front seat passengers wore their seat belt. However, only 1.4% of rear seat passengers wore a seat belt. The adherence of the front seat passengers was not as that of the drivers although there were police staff at the gates to the campus and spot checks on the roads frequently result in fines. Researchers also reported that they could see front seat occupants putting on their seat belts as they approached the gates (McIlvenny, 2006 p.3). Health Services The Emergency Medical Services (EMS) is a new service in Oman. It has been developed due to the increase in the prevalence of RTAs. Currently, it is run by trained Emergency Medical Technicians under the sponsorship of the ROP Ambulance Division. The service covers most of the country and responds mainly for trauma emergencies. It is free of charge for all people in Oman. There are plans to increase its coverage to the whole country by 2012. The EMS in Oman has hard challenges especially in terms of geographical constraints (Alshaqsi, 2009). In addition, Oman has one large trauma centre, which opens the discussion for equity in the country in terms of differences in accessibility between urban and rural areas. Religion Islam is the dominant religion in Oman with small representations of Christian, Hindu and Bodehies. Religion in Oman forms a vital part of the community life. In Islam violating the legislation is unacceptable, thus death caused by a RTA is considered to be a murder or a suicide, which are major sins not only in Islam but in all religions. However a Fatwa, which is a reliable regulation on a point of Islamic law, was declared by the highest religious authority in the country; this Fatwa represented the Islamic point of view on the RTA, yet there have been no changes or decrease in the prevalence of the RTAs since the initiation of this Fatwa (AlKalili, 2011). Priority Intervention TO control RTAs IN Oman Most of the factors mentioned above are, in fact, enabling if mobilized effectively within the community to reduce the prevalence of RTAs. Thus, this section will highlight improvements to be considered in order to strengthen the public policy, health services and health education to control RTAs in Oman. Although the priorities in road safety policies cannot be global in nature because of the differing patterns of traffic and RTAs around the world, he supporting evidence on the effectiveness of the suggested interventions is mainly from western countries, which constitute a lot of differences in terms of context. That is because of the very small amount of road safety research that is done in Oman and neighboring countries, especially in the interventions that are suggested in the next section. However, the implementation of these interventions is feasible in the context of Oman. Public Policy The strict application of the existing legislation and its penalties is very essential, then benchmarking of some other safety legislations, which were shown to be effective in other countries, could be adopted. One of these legislation, for instance, is the mandatory use of rear seat-belts and child restrainers, which proved effective in reducing the seriousness of injuries thus reducing the of fatality, especially among the most vulnerable age groups, children and young adults. (Kendall and Bodiwala,1994). Readjusting the speed limits according to the international recommendation and then strict enforcement of it will result in fewer injuries. A good example of the effect of such legislation is the introduction of speed cameras in London over a six year period, which resulted in a remarkable reduction in deaths and serious injuries (West,1998). Safer design of roads and roadside environments is also important, especially in the rural areas of Oman where the roads are narrow and not straight, have no lights at night and no side guardrails or crash barriers. These interventions have resulted in fewer injuries when implemented in other countries (Elvilc, 1995). Improvements In Health Services Although the health service in Oman has a well established infrastructure, there are some interventions that could improve RTA survivals when implemented and these can be categorized in to three stages, pre-hospital, in hospital and post-hospital trauma care; Pre-hospital trauma care Although the EMS in Oman is functioning well since it was started a few years ago geographical constrains do play a major role in the speed of arrival of the EMS to the place of the RTA, as the small population of the country is scattered in a large land area; there are people who live on the mountains and others deep in the deserts, and due to these constraints a community based pre-hospital strategy was suggested by WHO (2005). Basically, it is teaching some interested community members the basic first aid and pre-hospital trauma care techniques. Those first responders can be taught to call for help and provide the first aid until health-care personnel arrive to give the necessary care. These individuals could be, for instance, taxi drivers, high school students river, high school students or the community leaders. In-hospital trauma care One large trauma centre for the whole country is situated in the capital. However, the north side of the country is as far as 12 hours driving or a two-hour flight, which constitutes a high risk in transporting RTA traumatised patients to this national trauma centre. Thus providing this kind of services at the secondary hospitals that are situated almost in all the regions of the country can play a major role in speeding up the necessary interventions and improving the survival of the RTA victims. Post-hospital trauma care (Rehabilitation system) The centralised rehabilitation care for the RTA patients needs to be decentralised and made easily accessible to all the population and in this respect the equity issue, between the urban and rural, should be considered. In summary, in providing health services for the RTAs, to improve survival rates an integrated approach between the three levels of care is strongly recommended in the literature and has proven its effectiveness (Hedstrom and Garneski 2006) Health Education. Many educational programs have been established for the prevention of RTAs in Oman. However, there is no significant statistical data related to the effect of those programs. On the other hand, Wood and Bellis (2010) argue that comprehensive interventions that engage the community at large and combine strategies such as education programmes and traffic calming measures have shown their effectiveness in Australia, USA and UK. in reducing the incidence of RTAs. Conclusion RTAs are a major public health issue in Oman. In order to develop a health promotion approach to it, community mobilisation and empowerment along with improvements, reinforcement of public health policies and the health care services is the key to prevention and the reduction in injuries. Part Two: Roads: A Health Promoting Setting introduction Road traffic accidents (RTAs) is a growing public health problem in Oman; from the discussion in part one of this assignment, evidence showed the significant impact of changing and promoting the road settings as well as the enforcement of road safety regulations. This document will present a health promotion strategy taking the roads as the setting to be addressed in order to make roads safer for everyone. Aims To establish a sustainable infrastructure that promotes road safety, and to empower the community to make the appropriate health protecting decisions through advocating healthy public policies on road safety. To increase the level of knowledge and skills of RTAs prevention through the mass media. To address inequalities in health services for RTA casualties in Oman due to geographical reasons, and empower the community to build their capacity to reduce and prevent RTA injuries. To encourage young adults in the community (15 to 25) to change their aggressive driving behavior and adopt healthier attitudes towards road safety. Health Promoting setting Health Promoting Roads Although the literature studied did not directly discuss roads as a setting for health promotion, the majority of RTA prevention and health promoting strategies are directly linked to the roads and the road users. Thus I strongly believe that in the case of RTA prevention, roads are the appropriate setting for a road safety health promotion programme. This programme is going to target all the road users (drivers, passengers, cyclists and pedestrians) at a national level. Moreover, the programme will constitute multiple integrated approaches; firstly, the medical approach, which will aim to reduce. the premature fatality due to RTAs by advocating for community, participation in the provision of first aid for RTA victims in the rural areas, where the emergency medical services EMS could be delayed due to geographical constraints. Secondly, the educational approach, which will aim to provide the knowledge and skills to the targeted group in order to assist them to make an informed choice to adapt a healthy behaviour when using the roads. Thirdly, social change approach which will aim to focus on the public health policy changes and physical infrastructure changes and improvements of roads that will eventually lead to safer roads for every one (Naidoo and Wills 2009; Bener and Crundall 2004) Tones framework model on health promotion (1994) explains the relationship between health education and health promotion. However, this framework could be adapted in this assignment to also explain the relationship of the different approaches used in order to eventually empower the community.Working for empowerment enhances individual autonomy and enables individuals, groups and communities to take more control over their lives(Naidoo and Wills 2000 pp.108-109). HEALTH Lobbying, Advocacy Health services Health promotion organisations Critical consciences arising Agenda setting Empowered participating community Public pressure Empowerment Health choices Professional education Education for health Healthy social and physical environment Healthy public policy (Adapted from Tones and Tilford 1994, cited in Naidoo and Wills 2000 p.108 AIM 1: To establish a sustainable infrastructure that promotes road safety, and to empower the community to make the appropriate healthy decision through advocating healthy public policy on road safety. Objectives Activities To identify and compile existing best practices in road structure, which promote road safety for all road users. Arrange meeting with the stakeholders involving experts to agree on the means of researching and gathering evidence Involve the community leaders to give their input Introduction of new speed limit legislation Introduction of rear seat belt legislation Introduction of child restrainers in cars Advocate for new legislation, providing the evidence of its effectiveness in promoting the road safety and prevention of RTAs. AIM 2: To increase the level of knowledge and skills of RTAs prevention through the mass media objectives Activities stakeholders Improve the community understanding of safety road usage, to enable them to change their behavior toward safer roads utilization Road safety campaigns using the mass media Radio drama and road posters on the following issues; Use of seat belts, front, rear and child restrainers Speed limits, the consequence of adherence to legislated limits. Compulsory regular breaks for the bus drivers -Director of the media in the country -Police authority Community leaders Experts in the field AIM 3: To address inequalities in health services for RTA causalities in Oman due to geographical reasons, and empowering the community to build their capacity to reduce fatalities due to RTA injuries. objectives Activities stakeholders Expand the EMS for all the country Empower some of the community members to participate in pre-hospital care. Train motivated community members like high school students, taxi drivers and community leaders in providing first aid and trauma life saving techniques. Short courses provided by trainers from paramedical training institution in a community setting like schools or the social gathering places (common in rural areas). Legal authority Training institutions Police authority Community leaders Schools managers AIM 4: To encourage young adults in the community (15 to 25) to change their aggressive driving behavior and adopt healthier attitudes towards roads safety objectives Activities stakeholders Introduce a road safety programme in high schools To adopt criteria for licensing which includes the attitude of the driver . Road safety school curriculum for high school students Thought materials for driving schools Education authority Police authority School managers Driving training institution managers Evaluation plan of the health promoting roads program According to Naidoo and Wills (2000), the value of a health promotion intervention can be judged by considering the following criteria: effectiveness; were the aims and objectives met and to what extent (reduction of the RTAs), appropriateness; were the suggested interventions relevant to the problem, acceptability; were the interventions culturally and religiously sensitive, efficiency; how a resource was spent and equity; since it is a national programme did it cover all the country with the consideration of high vulnerability areas. Aims of the evaluation To assess short term outcomes: attitudes of the drivers on the roads in terms of adherence to the speed limits and seat belt regulations. To evaluate mid-term: process of implementation. To assess the long term outcomes: achievement of the goals Objectives The short term evaluation of the programme will be done after one year to evaluate the process of the implementation and after four years to assess the impact of the programme in the prevention of RTAs and reducing the severity of injuries Short Term Evaluation and Verification Means Number of stakeholders who participated in the planning process Number of the community leaders who participated in the traffic legislation changes Number of the new traffic legislations initiated Number of mass media programmes initiated Number of traffic offences due to poor compliance with the seat belt and speed regulations. Number of community volunteers enrolled in the trauma first aid programme Mid-Term Evaluation and Verification Means Number of road infrastructure changes, improvements and maintenance projects planned and budgeted School road safety curriculum implementation Long-Term Evaluation and Verification Means Percentage of RTA reduction from all the regions in the country. Percentage of deaths, injuries caused by RTAs and the type and severity of the injuries. Sustainability of all the initiated interventions Research of changes in high school students behavior in regard to aggressive driving and speed limits. Changes and improvements in experts inspection and evaluation of the roads infrastructure. Conclusion Safer Roads for Everyone is a health promoting programme that will include many detailed interventions, but it is not intended to be a rigid plan. The plan and targets will be reviewed periodically to take account of new ideas from all stakeholders and the community, also to consider new evidence based interventions and new technologies. A Road Safety Advisory board will be initiated to assist in the review of the whole process.

Different Learning Styles Essay -- Education Educating Learn Essays

Different Learning Styles Students have different ways to learn. Some people are hands on learners or visual learners. Teachers try to adapt the way they teach; to the way their students learn the best. The information that is being taught should be made fun so that the students remember the information. Schools are also using new technology to help students learn. Different learning styles have different effects on people. Different learning styles are the talk of many school districts from near and far. The study of different learning styles has gone back since the late 19th to the early 20th centuries. We all know that people have different ways of learning, so teachers try to teach the way their students learn the best. There are different types of learning styles for example: visual, audio, and kinesthetic. Auditory is of or pertaining to hearing, or to the sense or organs of hearing; as, the auditory nerve. Visual is having the nature of or producing an image in the mind. Kinesthetic is the sense that detects bodily position, weight, or movement of the muscles, tendons, and joints. (www.dictionary.com) There have been different studies on which ways of learning are effective for people. The CAI (computer-assisted instruction) did a study "that focused on an issue that indicated that all students, regardless of learning style, obtained higher science achievement scores when taught via CAI approach than via auditory (lecture) or visual (reading) method." (Martini, 1986) This approach is good because people may be in a special education class because they are not grasping what is being taught in their class, but it can really be the way it is being taught. They... ...0, 2003. Newspaper Article: 10. Straker, Heather. May 22, 1998. It's not what you know; it's how you get to know it. Times Educational Supplement. Issue 4273, p24, 1/4p. Retrieved on October 3, 2003. http://www.tes.co.uk. 11. Bob Salisbury. August 11, 2002. Teachers should teach. Times Educational Supplement. October 3, 2003. http://www.tes.co.uk. Internet Resources: 12. Matters of Style. November 5, 2003. http://www.ncsu.edu/felder-public/Papers/LS-Prism.htm What?s YOUR Learning style? November 5, 2003. http://www.usd.edu/trio/tut/ts/style.html 13. Activity 9 Different learning styles. November 5, 2003. http://online.curriculum.edu.au/the_cms/tools/new-display.asp?f=7886&seq=6495 14. Understanding Different Learning styles. November 5, 2003. http://www.ndt-ed.org/TeachingResources/ClassroomTips/Learning_Styles.htm Different Learning Styles Essay -- Education Educating Learn Essays Different Learning Styles Students have different ways to learn. Some people are hands on learners or visual learners. Teachers try to adapt the way they teach; to the way their students learn the best. The information that is being taught should be made fun so that the students remember the information. Schools are also using new technology to help students learn. Different learning styles have different effects on people. Different learning styles are the talk of many school districts from near and far. The study of different learning styles has gone back since the late 19th to the early 20th centuries. We all know that people have different ways of learning, so teachers try to teach the way their students learn the best. There are different types of learning styles for example: visual, audio, and kinesthetic. Auditory is of or pertaining to hearing, or to the sense or organs of hearing; as, the auditory nerve. Visual is having the nature of or producing an image in the mind. Kinesthetic is the sense that detects bodily position, weight, or movement of the muscles, tendons, and joints. (www.dictionary.com) There have been different studies on which ways of learning are effective for people. The CAI (computer-assisted instruction) did a study "that focused on an issue that indicated that all students, regardless of learning style, obtained higher science achievement scores when taught via CAI approach than via auditory (lecture) or visual (reading) method." (Martini, 1986) This approach is good because people may be in a special education class because they are not grasping what is being taught in their class, but it can really be the way it is being taught. They... ...0, 2003. Newspaper Article: 10. Straker, Heather. May 22, 1998. It's not what you know; it's how you get to know it. Times Educational Supplement. Issue 4273, p24, 1/4p. Retrieved on October 3, 2003. http://www.tes.co.uk. 11. Bob Salisbury. August 11, 2002. Teachers should teach. Times Educational Supplement. October 3, 2003. http://www.tes.co.uk. Internet Resources: 12. Matters of Style. November 5, 2003. http://www.ncsu.edu/felder-public/Papers/LS-Prism.htm What?s YOUR Learning style? November 5, 2003. http://www.usd.edu/trio/tut/ts/style.html 13. Activity 9 Different learning styles. November 5, 2003. http://online.curriculum.edu.au/the_cms/tools/new-display.asp?f=7886&seq=6495 14. Understanding Different Learning styles. November 5, 2003. http://www.ndt-ed.org/TeachingResources/ClassroomTips/Learning_Styles.htm

Brand Potency of Soft Drink in India

Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company Background Soft drink market size for FY00 was around 270 million cases (6480mn bottles). The market witnessed 5- 6% growth in the early‘90s. Presently the market growth has growth rate of 7- 8% per annum compared to 22% growth rate in the previous year. The market size for FY01 is expected to be 7000 million bottles. Soft Drink Production area The market preference is highly regional based. While cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0. 7% of the total carbonated beverage market. Growth promotional activities The government has adopted liberalized policies for the soft drink trade to give the industry a boast and promote the Indian brands internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India the local brands are being stabilized by advertisements, good quality and low cost. The soft drinks market till early 1990s was in hands of domestic players like campa, thumps up, Limca etc but with opening up of economy and coming of MNC players Pepsi and Coke the market has come totally under their control. The distribution network of Coca cola had 6. 5 lakhs outlets across the country in FY00, which the company is planning to increase to 8 lakhs by FY01. On the other hand Pepsi Co's distribution network had 6 lakh outlets across the country during FY00 which it is planning to increase to 7. 5 Lakh by FY01. Types Soft drinks are available in glass bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense them in disposable containers Non-alcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinks can be further divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are carbonated drinks while mango drinks come under non carbonated category. The market can also be segmented on the basis of types of products into cola products and non-cola products. Cola products account for nearly 61-62% of the total soft drinks market. The brands that fall in this category are Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc. Non-cola segment which constitutes 36% can be divided into 4 categories based on the types of flavors available, namely: Orange, Cloudy Lime, Clear Lime and Mango. About Pepsico & Its Products PepsiCo Mission â€Å"To be the world's premier consumer products company focused on convenience foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. † Corporate Profile PepsiCo In India PepsiCo entered India in 1989 and has grown to become one of the country’s leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo India and its partners have invested more than U. S. $1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors. PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver joy as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks – Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands. PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers. Performance With Purpose Performance with Purpose articulates PepsiCo India's belief that its businesses are intrinsically connected to the communities and world that surrounds it. Performance with Purpose means delivering superior financial performance at the same time as we improve the world. To deliver on this commitment, PepsiCo India will build on the incredibly strong foundation of achievement and scale up its initiatives while focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact. |  |[pic] | | | | | |[pic]REPLENISHING WATER PepsiCo India continues to replenish |[|[pic] | |water and aims to achieve positive water balance by 2009, |p|PARTNERSHIP WITH FARMERS | |which means it is committed to saving and recharging more |i|PepsiCo India’s Agri-partnerships with farmers help more than | |water than it uses in its beverage plants. |c|22,000 farmers across the country earn more. | |]| | |   |  |   | |[pic] |  |[pic] | | | | | |   |  |   | |[pic] |  |[pic]HEALTHY KIDS | |WASTE TO WEALTH | |PepsiCo India will stay committed to the health and well-being| |PepsiCo India continues to  convert Waste to Wealth, to make | |of children. It will continue to provide children with a | |cities cleaner. This award winning initiative has   established| |healthy and fun portfolio while simultaneously tackling the | |Zero Solid Waste centres that benefit more than 2,00,000 | |calories out’ side of the equation by expanding its Get Active| |community members throughout the country | |programme for kids, especially for school going children. | | |PepsiCo will also launch and distribute products directly | | | |aimed at addressing nutritional deficiencies and will launch a| | | |pilot program that directly delivers against the United | | | |Nations’ Millennium Development Goal to eradicate extreme | | | |poverty and hunger by 2015. | PepsiCo’s global commitment to Performance with P urpose PepsiCo believes that its performance is fundamentally connected to its purpose agenda which represents the commitment to give back as the company grows. It is a continuing journey that spans three major areas of focus – human, environmental and talent sustainability. Human Sustainability reflects PepsiCo’s goal of nourishing consumers with products that range from treats to healthy eats. PepsiCo’s products have always offered consumers nutrition as well as great taste. The progress that PepsiCo has made under the Human Sustainability pillar includes reformulating some of its products to improve their nutritional profile while launching products that reflect consumer demand for healthier nutritious snacks and beverages. PepsiCo partners with Governments, health officials and Non Governmental Organisations to help address obesity concerns and it continues to provide consumers with new product choices and innovations. Environmental Sustainability is based on PepsiCo’s commitment to strive to replenish the resources used where possible, and minimize the impact on the environment. PepsiCo continues to work to further reduce its water and electricity consumption and improve its packaging sustainability. Across the world, PepsiCo has re-used water from its processing plants and has worked with local communities to provide access to clean water, while supporting farmers to deliver â€Å"more crop per drop. † Talent Sustainability is founded on PepsiCo’s belief that cherishing its extraordinary group of people is crucial to building an empowered workforce. PepsiCo pursues diversity and creates an inclusive environment which encourages associates to bring their whole selves to work. PepsiCo has increased female and minority representation in the management ranks and has encouraged employees to participate in community service activities while continuing to create rewarding job opportunities for people with different abilities. Together, PepsiCo associates across the world are building on the platform of Human, Environment and Talent Sustainability, while delivering great financial results. PepsiCo India’s Performance With Purpose To deliver on the commitment of Performance With Purpose, PepsiCo India continues to build on  its strong foundation of achievements and scale up its initiatives while focusing on the following 4 critical areas that are linked to its business and where it can have the most impact. PepsiCo India’s Performance with Purpose | |Replenishing water | |[pic] | |PepsiCo India continues to replenish water and aims to achieve positive water balance by 2009, which means it is committed to saving | |and recharging more water than it uses in its beverage plants. | | | |   | |Waste to Wealth | |[pic] | |PepsiCo India continues to  convert Waste to Wealth, to make cities cleaner. This award winning initiative  has established Zero Solid | |Waste centres that benefit more than 200,000 community members throughout the country. | | | | | | |[pic] | | | | | |   | |[pic] | | | | | | | |Partnership with Farmers | |[pic] | |PepsiCo India’s agri-partnerships with farmers help 22,000 farmers across the country earn more. | | | | | | | |   | |Healthy Kids | |[pic] | |PepsiCo India stays committed to the health and well-being of  kids. It will continue to provide children with a diverse, heathful and| |fun portfolio while simultaneously encouraging active lifestyles by expanding its Get Active programme for kids, especially for | |school going children. PepsiCo will also launch and distribute products directly aimed at addressing nutritional deficiencies and | |will launch a pilot program that directly delivers against the United Nations’ Millennium Development Goal to eradicate extreme | |poverty and hunger by 2015. | | | [pic] Pepsi is a soft drink that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Free, Pepsi AM, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Vanilla Pepsi, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan. In October 2008, Pepsi announced they would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of â€Å"smiles,† with the central white band arcing at different angles depending on the product. As of January 2009, Pepsi's newer logos have only been adopted in the United States. Currently, Pepsi Wild Cherry and Pepsi ONE are the only two products that still use their previous design. Diet Pepsi Wild Cherry, Diet Pepsi Lime, and Diet Pepsi Vanilla received the redesign. Origins Pepsi was originally named â€Å"Brad's Drink†, after its creator, a pharmicist in New Bern, North Carolina. It was created in the summer of 1893 and was later renamed Pepsi Cola in 1898, possibly due the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. Another theory is that Bradham and his customers simply thought the name â€Å"Pepsi† sounded good and reflected the fact that the drink had some kind of â€Å"pep† in it because it was a carbonated drink. And another theory is that the word Pepsi was chosen because it reflected phonetically the sound of a can being opened, the sound â€Å"pop† â€Å"schi†, was condensed and simplified in the name â€Å"Pepsi†. This theory can be considered folklore only, since at the time of the naming of the drink, Pepsi was sold in glass bottles and not metal cans; and the pop top lid producing Pepsi's oddly phonetic sound wouldn't be invented for another forty years. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1929, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as â€Å"A bully drink†¦ refreshing, invigorating, a fine bracer before a race† In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. Rise During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle â€Å"Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,† Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. In 1936 alone 500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. Marketing [pic] [pic] A bottle of Pepsi with its 2003-2008 logo. This Pepsi logo is still used with Pepsi Wild Cherry, Pepsi ONE, and in many countries. In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the test results to the public. In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 â€Å"Ageless Wonders† that â€Å"helped redefine promotion marketing. † In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word â€Å"Pepsi. † In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. Due to the timing of the new logo release, some have criticised the logo change, as the new logo looked strikingly similar to the logo used for Barack Obama's successful presidential campaign, implicating a bias towards the President. Also in 4th quarter of 2008 Pepsi teamed up with Google/Youtube to produce the first daily entertainment show on Youtube for Youtube. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Poptub is refreshed daily from Pepsi. Since 2007, Pepsi, Lay's, and Gatorade have had a â€Å"Bring Home the Cupâ„ ¢,† contest for Canada's biggest hockey fans. Hockey fans were asked to submit content (videos, pictures or essays) for a chance at winning a party in their hometown with The Stanley Cup and Mark Messier. In 2009, â€Å"Bring Home the Cupâ„ ¢,† changed to â€Å"Team Up and Bring Home the Cupâ„ ¢. The new installment of the campaign asks for team involvement and an advocate to submit content on behalf o f their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier. Bans in India Pepsi arrived on the black market in India in 1988. In 2003 and again in 2006, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, claimed that soda drinks produced by manufacturers in India, including both Pepsi and Coca-Cola, had dangerously high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published newspaper advertisements that say pesticide levels in their products are less than those in other foods such as tea, fruit and dairy products. In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, were banned in 2006 following partial bans on the drinks in schools, colleges and hospitals in five other Indian states. On September 22, 2006, the High Court in Kerala overturned the Kerala ban ruling that only the central government can ban food products. Rivalry with Coca-Cola Main article: Cola Wars According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the â€Å"Pepsi Challenge†. These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the â€Å"Challenge† across the nation. This became known as the â€Å"Cola Wars. † In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly introducing a modified version of the original formula (removing the expensive Haitian lime oil and changing the sweetener to corn syrup) as Coke â€Å"Classic†. In the U. S. , Pepsi's total market share was about 31. 7 percent in 2004, while Coke's was about 43. 1 percent. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of the Pakistan cricket team since the 1990s); the Dominican Republic; the Canadian provinces of Quebec, Newfoundland and Labrador and Prince Edward Island; and Guatemala.. Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Quebecois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product. PepsiCo use the slogan â€Å"here, it's Pepsi† (Ici, c'est Pepsi) to answer to Coca-cola publicity â€Å"Everywhere in the world, it's Coke† (Partout dans le monde, c'est Coke). By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In 2005, The Coca-Cola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 52. 5%. [pic] [pic] A sticker from a USSR-produced Pepsi bottle. The logo shown is a version used from 1973-91. In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold War ended. In 1972, Pepsico company struck a barter agreement with the then government of the Soviet Union, in which Pepsico was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola. This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U. S. S. R.. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like â€Å"coca colonization†, Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term â€Å"Pepsi-stroika† began appearing as a pun on â€Å"perestroika†, the reform policy of the Soviet Union under Mikhail Gorbachev. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin's book â€Å"Generation P†. In 1989, Billy Joel mentions the rivalry between the two companies in the song We Didn't Start The Fire. The line â€Å"Rock & Roller Cola Wars† refers to Pepsi and Coke's usage of various musicians in their advertising campaigns. Coke used Paula Abdul,while Pepsi used Michael Jackson. They then continued to try to get other musicians to advertise their beverages. Whilst filming the Pepsi advert Michael Jackson burned his hair. In 1992, following the Soviet collapse, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19. 4 percent, followed by Pepsi with 13 percent. Ingredients Pepsi-Cola contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid, and natural flavors. The caffeine-free Pepsi-Cola contains the same ingredients minus the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine. Competitors †¢ Coca-Cola †¢ R. C. Cola Brands Under Pepsico (used in research) 1. Miranda 2. Slice 3. Mountain Dew 4. 7 Up About Miranda Mirinda is a brand of soft drink available in fruit varieties including orange. A â€Å"citrus† flavour is also available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda represents the majority of Mirinda sales worldwide. Mirinda is owned by PepsiCo and is primarily commercialized outside of North America. It competes with Coca-Cola's Fanta and Cadbury-Schweppes's Orange Crush brand, with flavor brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations depending on the taste of individual markets. History Mirinda was originally produced in Spain. It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coca-Cola's Fanta brand. Since 2005, Mirinda flavors have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange). Pepsico also tried to sell Mirinda in Brazil in late 1996, but the brand was discontinued in 1997 after weak sales, keeping the local brand Sukita under production. Recent events Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s and a campaign in the 1994-1996 time frame with a campaign using the tag-line ‘The Taste is in Mirinda' with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of ‘Mirindaaaa'. Also in this same country Mirinda launch a campaign with the Pokemon anime series to the children with a promotion of many gadgets with the characters of the manga series. A recent, highly successful advertising campaign was launched in India featuring a handsome young gentleman, Stefan Persson, gallivanting about town in hunt of his sweet sweet Mirinda. Stefan's credible portrayal of the Mirinda-obsessed youth earned the campaign accolades in Brand Equity, the advertising section of a leading financial newspaper. Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi's stable of creative agencies, including BBDO and J Walter Thompson. Mirinda also regularly introduces special movie-themed editions in Asia. Recent ones included Batman (Blueberry) and Superman (Fruit punch). Mirinda has also recently released a new flavour of drinks called Mirinda Sorbet. They come in two flavours: Raspberry and Lime. Facts [pic] [pic] Pepsi and Mirinda (orange flavor) with Arabic labels (bottled, left to right). †¢ Mirinda is available in most continents of the world with other PepsiCo products. It is also in the Middle Eastern markets, but the name is commonly mispronounced as â€Å"Miranda† due to its Arabic spelling. †¢ The name â€Å"Mirinda† means â€Å"amazing† in Esperanto. There is a claim that the original manufacturer of Mirinda, which later sold the brand to PepsiCo, was an Esperanto-speaking individual. †¢ Spanish-speaking consumers may also associate it with merienda or afternoon (teatime) snack. †¢ Mirinda's primary formulation is as an artificially flavored beverage; however, it has been produced in the past with a percentage of fruit juice, usually due to local tax benefits tied to non-artificial juice ingredients. †¢ Mirinda was sold in a distinctive ribbed glass bottle in Australia and parts of Southeast Asia, when originally released there. Mirindas asesinas (â€Å"Killer Mirindas†) was the first short film of the Spanish filmmaker Alex de la Iglesia About Slice Slice is a line of fruit-flavored soft drinks m anufactured by PepsiCo and introduced in 1984, with the lemon-lime flavor replacing Teem. Varieties of Slice have included Apple, Fruit Punch, Grape, Passionfruit, Peach, Mandarin Orange, Pineapple, Strawberry, Cherry Cola, â€Å"Red†, Cherry-Lime, and Dr Slice. Originally, the drink was known for containing 10% fruit juice, but that was discontinued by 1994. The original design of the can was a solid color, related to the flavor of the drink. These were replaced around 1994 with black cans, with a colorful burst (once again, related to the flavor of the drink), along with slicker graphics. Around 1997, the cans became blue with color-coordinated swirls. The original orange flavor was reformulated at this time with an infiltration marketing campaign led by Danieli. The new flavor's slogan was â€Å"it's orange, only twisted. † Orange Slice has since been changed back to its original flavor. Lemon Lime Slice was replaced by Sierra Mist in most markets in the summer of 2000. Sierra Mist became a national brand in 2003. The rest of the Slice line was replaced in most markets by Tropicana Twister Soda in the summer of 2005, although the Dr Slice variety can still be found in some fountains. It has been discontinued in more and more markets though. In early 2006, the Slice name was resurrected for a new line of diet sodas from Pepsi, called Slice ONE. Initially, Slice ONE was available exclusively at Wal-Mart stores, in orange, grape, and berry flavors. All three flavors are sweetened with Splenda. In 2009 Slice (Orange, Diet Orange, Grape, Strawberry, Peach) will be sold only in Wal-Mart Stores. About Mountain Dew [pic] Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 1940s, then by Barney and Ally Hartman, in Fayetteville, North Carolina and across the United States in 1964. When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and translucent. As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. On October 15, 2008, it was announced that Pepsi would be redesigning their logos and re-branding many of their core products by the end of 2008. At the same time they registered the name â€Å"mtn dew† and a related logo with the United States Patent and Trademark Office. This also announced the re-launch of Mountain Dew in the UK, which was released by Pepsi in 1996 but was dropped in 1998 due to low sales. As of April 2009, the flavors â€Å"Code Red† and â€Å"Live Wire† continue to use the previous Mountain Dew design. Ingredients Mountain Dew lists its ingredients as: †¢ Carbonated water †¢ Sugar (replaced by High fructose corn syrup (HFCS) in much of the United States) †¢ Concentrated orange juice †¢ Citric acid †¢ Natural flavors †¢ Sodium benzoate (preserves freshness) †¢ Caffeine (54 mg per 12  US  fluid ounces (350  ml)) †¢ Sodium citrate †¢ Erythorbic acid (preserves freshness) †¢ Gum arabic †¢ Calcium disodium EDTA (to protect flavor) †¢ Brominated vegetable oil †¢ Thiamin hydrochloride About 7 UP [pic] 7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo (or its licensees) in the rest of the world. The 7 Up logo includes a red spot between the ‘7' and ‘Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot. Name According to Professor Donald Sadoway (MIT) the name is derived from the atomic mass of Lithium, 7, which was originally one of the key ingredients of the drink (as lithium citrate). However, there are numerous myths explaining the name. One popular myth is that its creator named the soft drink after seeing a cattle brand with the number 7 and the letter U. Other theories suggest that the drink was formulated with seven flavors plus the bubbles from the drink's carbonation (the bubbles go up). Other ideas include the original bottle contained seven ounces; its creator came up with the name while playing dice; that it was the 7th large commercial lemonade brand that tasted the same. Another rumor has it that the name was created because the company had previously failed six times, hence the name â€Å"7 Up†. Before the formula change in 2006, a can of 7 Up included seven ingredients. The â€Å"Up† in the drink's name might refer to the original inclusion of lithium citrate, when it was marketed as a patent medicine to cure hangovers. Some people mistakenly believe that the name 7 Up comes from the belief that its pH is 7. 0 and therefore neutral. This is not the case at all: the pH of 7 Up is comparable to many other soft drinks. At a pH of 3. 67, Diet 7 Up is less acidic than lemon juice (pH 2. ), vinegar (pH 2. 9) or wine (pH 3. 5). History 7 Up was created by Charles Leiper Grigg who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named â€Å"Bib-Label Lithiated Lemon-Lime Soda†, was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries; they made claims similar to today's health foods. Specifically it was marketed as a hangover cure. The product's name was soon changed to 7 Up. The Great Depression was just the beginning of the business challenges the product would face. In its early years, there were around 600 lemon-lime beverage brands being sold in the US. 7 Up was able to survive and become the market leader in the category by being one of the first to be nationally distributed as well as being marketed as more healthy than other soft drinks. The success of 7 Up led Grigg to rename his company to â€Å"The Seven Up Company† in 1936. Lithium citrate was removed from 7 Up's formula in 1950. Expanding the brand beyond a niche market, major competitors began to set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up's position seriously until the 1980s when Coke forced its major bottlers, then distributing 7 Up, to drop the beverage in deference to Sprite. 7 Up challenged Coke's actions in court as â€Å"anti-competitive†, a challenge they eventually lost. Formula 7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U. S. was re-formulated so that it could be marketed as being â€Å"100% Natural†. This was achieved by eliminating the preservative calcium disodium EDTA, and replacing sodium citrate with potassium citrate in order to reduce the beverage's sodium content. This re-formulation contains no fruit juice and is still sweetened with high fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and special interest groups to challenge the ad campaign's â€Å"natural† claims. In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as â€Å"100% natural†. Instead, It is now promoted as having â€Å"100% Natural Flavors†. The controversy does not extend to other countries, such as the United Kingdom, where high fructose corn syrup is not generally used in foods, including 7 Up. Methods used during my research:- Interview method During the research I used the personal interview method. I asked the questions generally face to face. sometime only for the appointment I used the telephonic method. Questionnaire method Mostly I used the proper sequencing of the questions I used rating scale method Reason: – I think that this type of question is very easy and attractive to give the answer for respondent. I also used multiple choice type questions. Reason: – because this type of question is also easy for the respondent to give the answer. This is also helpful for clear and reasonable analysis. Open ended: – this type of question I also used in the form of personal interview. Research Design The design that is used in this project is exploratory design. The reason for choosing this design was to get clear response from the customers. I also used descriptive research design. Research Instrument used In this research I used mainly the structured questionnaire for getting the different type of information. Sample Size My sample size for this research report was of 100 individuals. Fieldwork It includes giving out in the field to collect required information and data from the concerned person. I used to visit major educational institutes, localities, markets, shops, malls usually area wise conducting short interviews & giving awareness and for the promotion about the. Under this survey my main objective was to have an interaction with its users and to find out their preferences. ANALYTICAL TOOLS USED Different types of charts are used : 1) Pie 2) Cylindrical Charts 3) Column Charts 4) Table of all percentage. About the Research Particularly about the project, this research was carried to know the Brand potency about the various brands of soft drinks in Indian Market on the basis of calculations of several values of each brand namely: 1. Value Of Memorization (VM): this is value of a brand which states the degree of remembrance of a particular brand. It tells that how much does one individual remember about the brand. 2. Value Of Association (VA): this is the value of the brand which tells the degree of association of a brand for an individual to his personal life experiences. 3. Value Of Description (VD): this is the value of the brand which tells the degree of a brand, that how much does it describes its features according to its brand name. 4. Value Of Motivation (VMo): this tells the value of the brand in the terms of the degree of motivation which the brand gives to the user to buy it. 5. Value Of Reurchase (VR): this tells the value of a brand according to which it can be calculated and stated that an individual will repurchase the brand. Market Potency = VM*VA*VD*VMo*VR Softdrink Brands Chosen for Research 1. Pepsi 2. Coca-cola 3. Thums Up 4. Mountain Dew 5. Sprite 6. 7 Up 7. Maaza 8. Slice 9. Mirinda 10. Fanta Data Analysis & Interpretation 1. People going for Brand wise or Taste wise in soft drink brands? (out of 100) [pic] Interpretation: According to the above mentioned question, it was asked that whether the user have soft drinks on the basis of Brand or its taste. Therefore it can be interpreted from the above graph that 77% of the sample size goes for soft drinks on the basis of its taste whereas 23% of the sample size goes on the basis of its brand. |Brandwise |Tastewise | |23 |77 | 2. Average, maximum & minimum age of the sample ? (out of 100) [pic] Interpretation: According to the interpretation of this graph we can conclude that the average age of the sample is of 23 years, maximum age of the sample is of 49 years and minimum age of the sample is of 16 years. |Average Age |23 | |Maximum Age |49 | |Minimum Age |16 | 3. Value of memorization for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi & Coke holds the maximum Value of Memorization among all the other brands i. e. these brands are quickly comes into the mind of the consumers. Whereas Slice & fanta holds the least value of memorization (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 34 |4. 19 |4. 16 |3. 48 |3. 01 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 62 |3. 58 |3. 58 |3. 29 |2. 95 | 4. Value of Repurchase for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi, coke, Maaza & Thums Up holds the maximum Value of Repurchase among all the other brands (11%) i. e. these brands are easily repurchased by the customers. Whereas Fanta holds the least value of repurchase (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 54 |3. 56 |3. 82 |3. 07 |2. 97 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 61 |3. 07 |3. 29 |2. 84 |2. 49 | 5. Value of motivation for each soft drink brand. pic] Interpretation: According to the diagram Thums Up holds the maximum Value of Motivation among all the other brands (13%) i. e. this brand easily motivates the customers. Whereas Fanta holds the least value of motivation (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 43 |3. 43 |3. 76 |2. 88 |2. 83 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 28 |3. 27 |3. 19 |2. 9 |2. 37 | 6. Value of Association for each soft drink brand. [pic] Interpretation: According to the diagram Pepsi holds the maximum Value of Association among all the other brands (13%) i. e. this brand is easily associated by the customers to their personal life experiences. Whereas, Fanta holds the least value of Association (7%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 43 |4. 33 |4. 47 |3. 32 |3 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 19 |3. 59 |3. 54 |3. 43 |2. 63 | 7. Value of Description for each soft drink brand. [pic] Interpretation: According to the diagram Thums up & Mazza holds the maximum Value of Description among all the other brands (12%) i. e. this brand is easily Describes its brands name according to the taste and brand it holds. Whereas, Fanta holds the least value of Description (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 2 |3. 51 |3. 96 |2. 86 |3. 32 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 75 |3. 29 |3. 06 |2. 95 |2. 56 | 8. Which brand holds the maximum market potency ? This is the original question for which this whole research was carried on, he answer for the maximum market potency holder brand can be interpreted by the following charts: [pic] [pic] Interpretation According to the above mentioned bar and chart it can clearly be known that in Indian Soft drink market specifically in Lucknow region Brand Thums Up has a maximum market Potency i. e. the brand Thums Up is very well known, remembered, and demended the most in the market by the consumers. Percentage wi se Thums Up holds 22% of the total Brand Potency while Fanta holds the minimum market Potency. It can be noticed thoroughly that both the maximum and the minimum potency brands are owned by COCA COLA. Pepsi holds the third position with 15% of brand potency. Above bar chart also deicts the brands with their levels in the analysis. Suggestions & Recommendations This research was particularly carried for only knowing the barnd name in the soft drink market of lucknow having the maximum market Potency which is Thums Up. It is suggested to Pepsico in Lucknow that it holds the third position in the research of market potency, which Pepsi brand holds. It is noticeable that the first positions are held by the competitors Coke. The company Pepsico should increase their marketing efforts. Limitations of the Study Though best efforts have been made to make the study fair, transparent, error free, there might be some inevitable and inherent limitations. Though I tried my level best to make this report most accurate, some of the limitations are as follows : ? This study is valid for Lucknow city only. ? Due to certain unavoidable reasons, it was not possible to cover each and every outlet such as holidays, absenteeism, working closed etc. ? There may be some biased response. ? Some of the customers didn't provide dull data. ? Most of the customers were too busy to meet. ? Too much time consumed on some calls because of appointments and waiting. Conclusion Soft drink market whether on micro or macro scale, it is vast and full with great opportunities. It is one of the industry which is not adversely affected by the recession process. Demand for soft drink is still at large, which is resulting in the launch of new and more soft drink variants. Due to which also the companies are adopting aggressive market strategies. Although consumers are going for and liking every soft drink brand but definitely some brands have more value and demand in the market than compared to others. This research was carried out for knowing the brand having maximum market potency, which is Thums Up hence objective achieved. At the end of this report we can clearly conclude that Coke had been greatly got success in the local Lucknow market of soft drinks as the first two positions of maximum potency Brands are held by Thums Up (22%) and Coca cola (16%). This tells us that coke’s marketing strategy is far more clear cut and accurate than its competitors Pepsico, Coke is very well understanding the mind of the local Lucknow Consumer’s, which is making coke and its other brands more preferred and desired by the consumers in Lucknow market than compared to Pepsico’s Brands. Annexure Name:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Age:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Address:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Mob. No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Occupation:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. E-mail:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1: Excellent2: Good3: Average4: Satisfactory5: Bad Questn 1 : Which softdrink do you drink the most ?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ Questn 2: You choose your softdrink on what basis ? Brand wise ()Taste wise () Questn 3: How early and fast can you recall the following brands first? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 4: Priority wise tell that which brand will you repurchase again ? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 5: Do you get attracted or feel motivated towards the following brands for the purpose of use ? |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 6: Are you aware of the company names of these brands ? rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 7: Do you feel that the following brand names justify their name with their purpose ? Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]

Movie Genres Essay

By the start of 20th century movies started to play a big role in entertaining people all AROUND THE WORLD, THE EARLIEST MOVIES WERE MADE ONLY IN ONE SHOT WITH NO EDI? NG OR SPECI? C STORY BUT LI? LE BY LI? LE MOVIES STARTED COMBINING DI? ERENT SCENES TO TELL A STORY. SLOWLY BY PRODUCING DI? ERENT MOVIES, DI? ERENT MOVIE GENRES WERE SHAPED. NOWADAYS WE HAVE NEARLY 20 DI? ERENT MAIN MOVIE GENRES AND SOME OF THEM CONTAIN SUBGENRES. MOST OF THE MOVIES ARE A COMBINA? ON OF DI? ERENT GENRES. IN THIS AR? CLE THE FOCUS IS ON ONLY THREE MAIN GENRES: COMEDY, HORROR AND AC? ON. ONE OF THE MAIN AND MOST POPULAR GENRES IS â€Å"COMEDY†. A COMEDY MOVIE IS INTENDED TO MAKE THE AUDIENCE LAUGH AND CONTAINS COMICAL EVENTS OR FUNNY DIALOGUES. COMEDY IS CONSIDERED AS AN OPEN GENRE BECAUSE IT CONTAINS MANY DI? ERENT SUBGENRES SUCH AS COMEDY OF MANNERS, PARODY, ROMAN? C COMEDY AND COMEDY HORROR (WHICH CONTAINS BLACK COMEDY AND ZOMBIE COMEDY). COMEDY OF MANNERS SA? RIZES MANNERS AND A? EC? ONS OF A SOCIAL CLASS AND IT IS INTENDED TO SHOW THE AUDIENCE WHAT LIES BEHIND TRADI? ONS AND MANNERS OF SOCIETY. PARODY MOVIES MOCK OTHER WORKS, GENRES, PEOPLE OR ? C? ONAL CHARACTERS. THE AUDIENCE OF THESE MOVIES SHOULD BE FAMILIAR WITH THE SOURCE OF THE PARODY. ROMAN? C COMEDY LIKE ITS ? TLE IS A COMBINA? ON OF ROMANCE AND COMEDY AND MAINLY FOCUSES ON TWO CHARACTERS WHO WITHIN HUMOROUS HAPPENINGS DISCOVER THEIR LOVE FOR EACH OTHER AND THE LAST BUT NOT LEAST SUBGENRE IS COMEDY HORROR WHICH CONTAINS TWO DI? ERENT CATEGORIES : BLACK COMEDY AND ZOMBIE COMEDY. BLACK COMEDY IS O3EN BASED ON TRAGIC OR TABOO SUBJECTS SUCH AS DEATH, SUICIDE OR WAR AND ZOMBIE COMEDY (O3EN CALLED ZOMEDY) COMBINES HORROR OF ZOMBIES WITH COMICAL HAPPENINGS. ANOTHER POPULAR GENRE IS HORROR THAT GENERALLY IS INTENDED TO SCARE OR FRIGHTEN THE AUDIENCE THROUGH SUSPENSE, VIOLENCE OR SHOCK. THE MORE REALIS? C THEY WILL BE, THE MORE ENTERTAINING THEY BECOME AND WELL OBVIOUSLY FRIGHTENING. HORROR GENRE HAS SOME SUBGENRES SUCH AS GHOST STORY, MONSTERS AND SLASHER. IN THE GHOST STORY, MOVIES WITH INTRUSION OF THE SPIRITS OF THE DEAD INTO THE LIVES OF LIVING PEOPLE ARE INCLUDED. THE STORIES THAT CONTAIN STRANGE CREATURES SUCH AS WEREWOLVES AND VAMPIRES THAT FRIGHTEN PEOPLE ARE CONSIDERED AS MONSTER SUBGENRE AND SLASHER MOVIES FEATURE A SERIAL KILLERS OR PSYCHOPATHS WHO BRUTALLY KILL THEIR  VIC? MS. AND THE LAST POPULAR GENRE TO BE INTRODUCED IN THIS ESSAY IS â€Å"AC? ON†. MOST OF THE ? ME IT COMES WITH ADVENTURE AND THEY CAN’T BE APART. IN AC? ON MOVIES THE MAIN CHARACTER DEALS WITH DANGEROUS SITUA? ONS SUCH AS EXPLOSIONS AND ? GHT SCENES. IT DOESN’T HAVE SPECI? C SUBGENRES. ASIDE FROM THESE GENRES WE HAVE MANY OTHER MOVIE GENRES SUCH AS CRIME, FANTASY, HISTORICAL, MYSTERY, POLI? CAL, ROMANCE, SCIENCE-? C? ON, SLICE OF LIFE, THRILLER AND ETC†¦ NOWADAYS THANKS TO THE IMPROVEMENT OF TECHNOLOGY PEOPLE CAN CHOOSE ANY KIND OF MOVIE THEY WANT AND ENJOY CREA? NG MEMORIES WITH THEM.

Genomic Health Company Case Analysis Essay Example

Genomic Health Company Case Analysis Essay Example Genomic Health Company Case Analysis Essay Genomic Health Company Case Analysis Essay Genomic Health company was formed in the twelvemonth 2000 by among other peoples Randy Scott, who was one of the Key laminitiss of the company, it president and the CEO. The vision on which Genomic Health was found was to venture in new research countries in the field of biotechnology and cistron research with an purpose to do a discovery in new research findings that would enable individualized medical specialty that would turn to challenges faced in direction of chest malignant neoplastic disease. Earlier on Randy Scott, so as the co-founder of Incyte Corporation has resigned from that company after the board declined his petition to perpetrate Incyte Corporation resources in chase of individualized medical specialty research. After origin of Genomic Health Company, Randy Scott and his squad of five other people who shared same vision and were passionate about revolutionising health care began seriously researching on this field from where he had left during his clip at Incyte Corporation. After 3 old ages of research and a cost of $ 30 million, the company come up with the first of its sort Oncotype DXtm, a merchandise that would enable to find the chance of return of chest malignant neoplastic disease among patient and hence provide patients with informed picks on whether to take up chemotherapy intervention after surgery based on their cistron make-up. : The fact that Genomic Health was able to establish such a radical merchandise within a short frame of clip can be attributed to the Randy Scotts leading, squad vision, handiness of fiscal resources and the wealth of experience and cognition from the squad members. Randy Scott holding undertaken initial research in the country during his clip at Incyte Corporation meant he has overcome the initial dentition jobs that would hold been associated with the early phases of the research. After Co-founding Genomic Health with fellow research workers Joffre Baker and Steve Shark who were at the clip working at another company Genentech, that besides carried research in the countries of chest malignant neoplastic disease. Randy Scott embarked on enrolling two other research workers every bit qualified and experienced. It is this combination of this squad abilities and experience that united to do it possible for Genomic Health to come up with Oncotype DXtm, a merchandise that proved more effectual than was ab initio thought during it pilot clinical tests among instances. It provided the ability of wellness practicians for the first clip to find with a immense significance degree if breast malignant neoplastic disease return was likely to happen among patients. Besides Randy Scott has at the clip construct up and compiled a database of resource on cistron research country that was really helpful at the clip of research. But after the impressive pilot consequences of Oncotype DXtm merchandise that was really convincing, Genomic Health faced a challenge on how best to present the their diagnostic testing in the market at low monetary value, that would enable market incursion and at the same clip warrant return on the dearly-won research procedure at a sensible clip frame. In visible radiation of other viing diagnostic merchandises that were low priced and which were favored by the medical practicians, Randy Scott and the squad knew that Oncotype DXtm merchandise would turn out difficult introducing and take clip before it could be widely used. Furthermore Oncotype DXtm was a new merchandise that was unknown non merely to the medical fraternity but besides to the population at big who would be the consumers. Possibly it with this bow sight that has made Randy Scott to enroll Pat Terry to concentrate on Cancer protagonism community, but even this was non plenty to turn to these market topographic point challenges. In about the same clip the authorities Torahs that regulated and licensed the nosologies merchandises were amended to let merchandises in the market that met and provided grounds of partial tests. This in consequence aggravated constellating in market topographic point of diagnostic merchandises that were non needfully effectual but which handiness and use by the medical forces was pegged on their low cost. Other challenges that faced Genomic Health was the demand to transport out more clinical tests in order to to the full formalize the consequences and ability of Oncotype DXtm merchandise to foretell chest malignant neoplastic disease return, but clinical tests required clip and committedness of extra resources. In pricing of the Oncotype DXtm merchandise the quandary was in striking the right balance instead than hazard low pricing that would compromise return on investing, or high pricing that would close off most of the possible consumers. Another country was in reimbursement of the use of the Oncotype DXtm merchandise by the insurance companies who harmonizing to the market studies indicated would lend to 75 % of all income at Genomic Health. It was indispensable that this concern be addressed due to miss of clear guidelines on the country on what happens when the companies or the patients defaults on payment. Having looked at all the challenges that faced the launch of Oncotype DXtm it is clear that even with more studies being carried out in each country to turn to each challenge would non needfully supply unfailing grounds or complete informations of how the market topographic point will act one time Oncotype DXtm was launched nor will all the parametric quantities that dictate success or failure of the Genomic Health foremost of all time merchandise in the market topographic point, Oncotype DXtm determine if it will win or neglect. It is my belief that the lone manner forward of finding how the market will act is through the launch of Oncotype DXtm and thenceforth reference all other concerns and challenges as they come through consumer feedback, monitoring of merchandise success, rating of patients and continued betterment of the merchandise to turn to other factors that were had non been foreseen.

A Comparison of the Climates in Three Locations in the World essays

A Comparison of the Climates in Three Locations in the World essays The world features a number of regions with climates that can be very diverse. I am comparing the general climates focusing on average temperatures, rainfall and snowfall amounts, and sunrise/sunset times of three locations in the world: London, England, United Kingdom; Sydney, Australia; and Verkhoyansk, Siberia, Russian Federation. London is in a temperate zone of the world, average temperatures don't vary far from freezing in the winter to quite warm in the summer. The temperatures average around just above freezing in the mid-winter, around January, to about 22C at the peak of summer, in July and August (Henson 272). Average rainfall ranges around 988 mm in January to around 315 mm in July (Henson 272). Throughout a year, London may get an average of 25 days when snow has fallen. Since London is in a temperate zone the North Temperate Zone, to be exact the Summer Solstice is either on 20 or 21 June of every year; and the Winter Solstice is on either 21 or 22 December of every year (Silverstein 29 30). Sunrise and sunset times are pretty evenly distributed across the year; with mid-March clocking in at 06:14 for sunrise and 18:04 for sunset, mid-June having sunrise at 04:44 and sunset at 21:16, mid-September's sunrise being at 06:04 and sunset at 19:14, and mid-December's sunrise occurring at 07:57 and sun set at 15:52 (Henson 272). Sydney, another city in a temperate zone this time the South Temperate Zone has similar temperature ranges as London, with approximitely 26C (in mid-December) being the highest on average found in a year and about 7C (in mid-July) being the lowest on average for the year (Henson 353). Since Sydney is in the South Temperate Zone, the seasons begin at opposite times of the year from London; with summer starting on either 21 or 22 December and winter beginning on either 20 or 21 June of every year (Silverstein 30). Rainfall is a litt ...

Big Brother

As I mopped sweat from my forehead and onto my already flooded shirt, I realized I could not lose this game. It was fourth and goal, and the he was only three yards away from the end zone. I looked back to see my smiling parents watching from a window inside. They were smart and decided to watch from the air-conditioned family room. I called for a timeout and pondered what I could do to maintain the score. After the short timeout, I lined up on the goal line, awaiting the snap. â€Å"Hike!† he shouted. I tried to read which way he was going. As he pulled a quick cutback move, I lost my footing. I slipped on the grass and watched my eight-year-old brother run into the end zone, hands held high. Any other kid his age would have done a bragging, victory dance in the end zone. Not him, though. He had never seen his big brother do it, so he figured it wasn’t â€Å"cool.† I was happy for him. I taught him everything he knew about football. My parents thought I let him win, but I knew he won by himself. I went over to him, congratulated him, and we walked side by side back indoors, where we enjoyed an ice cold Pepsi. It’s difficult growing up with a brother ten years younger. But it’s taught me to be a leader, a role model, and most of all, to have fun in ways I normally wouldn’t. I may have taught my brother all he knows about football, but he has taught me how to be a compassionate role model and a leader. To college, I will bring with me my memories, experiences, and leadership skills.

Classroom Management Assignment Example | Topics and Well Written Essays - 2250 words

Classroom Management - Assignment Example If the teachers will allow too many disruptions, then it's very difficult to implement better discipline and classroom management techniques.(Beykont, 2002, pp-37) Different students have different sense and judgment of what's right and what's wrong. If a teacher wants to be respected then it's important for them to treat all the students fairly, and if the teachers fail to treat all students equitably then they will be labeled as unfair and no student will bother to follow their rules. (Barrow, 2004, pp-94) Teachers should also punish the best student of the class, if he or she does something wrong, this will win the hearts of all the other students of the classroom. Teachers must learn the techniques of dealing with disruption with little interruption as much as possible. Because if there is any kind of disruption in the classroom then teachers should imperatively and immediately deal with it taking care that the momentum of the classroom should not be interrupted. (Campbell-Rush, 2001, pp-117) During classroom discussion if a teacher observe that the students are taking to each other and not paying attention to what the teacher is teaching. Then teacher should use the technique of asking a sudden question from any student to help them to get back on track. If the teachers will stop the flow of their lesson in order to deal with classroom disruptions, then this clearly means that you are robbing those students who really want to learn their lessons during the precious in-class time. (Campbell-Rush, 2001, pp-138) Avoid Confrontations in Front of Students Most of the primary school teachers agree on a point that whenever there is confrontation in classroom is a loser and a winner. (Dean, 2003, pp-46) Teachers at all costs have to take care of maintaining discipline in their classroom. If teacher have disciplinary issues with any student then the teacher should deal with that student privately so that the will not lose face in front of other students and especially his or her friends. Those teachers who deal disciplinary issues in the classroom can cause some student to deviate from the path. (Dean, 2003, pp-54) Stop Disruptions with a Little Humor Primary school teachers should also learn the technique of stopping classroom disruption with the help of litter humor. It will allow the student to be more comfortable in the classroom. The use of humor technique will also create a friendly environment for learning. If something goes wrong in the classroom then the teachers should have a good laugh to help all the students to get back on track. Teacher should not confuse sarcasm with good humor. (Cangelosi, 2004, pp-63) The basic difference between a good humor and sarcasm is that humor can immediately disperse a situation, while sarcasm can actually harm the relationship between students and their teacher. Teachers must have a good judgment in this regard because what's funny for someone, others find it to be quite offensive. (Cangelosi, 2004, pp-77) Keep High Expectations in Your Class In order to maintain successful classroom management and discipline, teachers should h

Aligning Adoption Law Essay Example | Topics and Well Written Essays - 2500 words

Aligning Adoption Law - Essay Example Given this dogma, one wonders how the severance of the above-referenced child's ties to her grandmother is truly taking all aspects of her welfare into consideration. The above ruling also begs the question of whether or not the court proceeding was in keeping with section 8 of the European Convention on the Protection of Human and Fundamental Freedoms 1950. Indeed, Diduck and Kaganas may be correct in their statement that "the complete replacement of one family with another may be out of step with human rights ideals. It may also be out of step with changing family practice' (Diduck and Kaganas, 2006). Current adoption laws in the United Kingdom stem from the Adoption Act of 1976, which was revised under the Children's Act of 1989. Further amendments were created with the Adoption and Children Act of 2002 and the Children and Adoption Act of 2006. From the time of the Adoption of Children Act in 1926, the majority of children adopted in the United Kingdom were infants. There was an explosion of abandoned infants after World War I. Women having affairs with soldiers while either unmarried or with husbands away at war led to many illegitimate births. These women, and the women who had taken care of these children were now working in factories. A better solution than abandonment was found in adoptions. The focus of these adoptions was twofold; adoption provided relief for unmarried mothers, and it allowed married couples, unable to conceive, to become parents. Most adoptions were closed and cloaked in secrecy. The 'clean break' these types of adoptions created was thought to be the best way for infants to create bonds of attachment to their new parents. The last several decades have seen many changes in social thinking and behavior. Some of these new ideas have led to drastic changes in the types and needs of adopted children. Illegitimacy and unwed mothers no longer carry the social stigma they once did, and many religions have grown more tolerant of these people, welcoming them whereas before they would have been shunned. As a result, more women are choosing to keep their infant children to raise themselves. New legislation has made divorce easier to obtain, thus there has been a growing number of single parents. Legislation has also allowed more women to obtain abortions for unplanned or unwanted pregnancies. 2 See Keating's discussion on the underlying issues of the enactment of the 1926 Adoption of Children Act. 3 Keating provides reasoning behind the clean break ideas of early adoption. For the opposing view, see Norrie (pg20). RUNNING HEAD: Aligning Adoption Law with Human Rights Ideals These social changes, along with the wide spread use of more effective contraceptives, have caused the number of infancy adoptions to sharply decline since 1970.4 At the same time, adoptions of looked-after or foster children have increased. In 1975, 7% of all

Discuss the arguments for and against the reform of the international Essay

Discuss the arguments for and against the reform of the international financial (monetary) system - Essay Example (IMF Fact Sheet, p1, 1999) In 1994 the predicament of Mexican peso and in 1997 the economic crisis of Asia and the fall down of the Russian currency recently spot to the requirement for new-fangled instruments which will more successfully defend the constancy of the global financial structure. In October 1998 a meeting of IMF was held in Washington which presented a medium for the International Monetary Fund and its associate nations to speak to this concern. The conference evaluated a broad series of proposals that seek to reinforce the â€Å"structural design â€Å"of the worldwide financial structure This paper examines s the probable extent of the monetary recession at present being encountered in numerous Asian countries subsequent their monetary predicament. Previous global encounter subsequent to economic crises is observed, and statistics is assembled to display the seriousness of the "credit crisis† being encountered in numerous "tiger" financial systems. This confirmation, together with the high silhouette banking troubles in several these countries, guides to the inference that the majority of the pretentious countries will not encounter a noteworthy bounce back in expansion for a substantial period. (IMF Fact Sheet, p1, 1999) Subsequent the current monetary disaster in Asia, a lot of bystanders are endeavoring to measure how long the financial slump will continue in distinctive countries. This subject is obviously of main effect for the precisely precious countries. It is also imperative t from a New Zealand viewpoint as the unfavorable consequence of the Asian monetary recession on New Zealand will be overblown the longer the depression persists. (Krugman, p1, 1998) Predominantly significant here are the financial systems of our main dealing associates. Japan is New Zealands following principal sell abroad market subsequent to Australia, which sequentially is susceptible to a protracted recession in its Asian trading

Corruption In The United States Essay Example | Topics and Well Written Essays - 1000 words

Corruption In The United States - Essay Example Most obseThere are few things determining corruption in the United Sates. The economic approach to corruption in the US starts with the costs and benefits facing corrupt potential public offices. As put across, corruption is actually the use of public office or power for personal gains. In American, the most rampant determinant of corruption is the ability of a public official to increase someone’s private wealth by paying that person using money from the public purse. In extreme cases, this someone could be just the public official himself. Additionally, the other means by which public officials create wealth for themselves is through the transfer of government property to private persons for their own benefit (Williams and Kenneth 6-8). For instance, the transfer of government land to traction companies in the nineteenth century is a popular form of corruption. Furthermore, the other primary form of corruption is the creation of private wealth through manipulation of office power or enforcements of legal rulings in favor of personal gains. Some recent data collected from different states in the US reveal that the rising corporate agriculture to dominate the economies of rural and farm communities is one of the most devastating events of corruption in this country’s history. The data put across that, sixty years ago, there were over six million farms dotted across the landscape of America. Later, the number declined to only two million whereby the large numbers of these are small and medium-sized operations. sized operations. Surprisingly, the bulk of profits from corporate agriculture accrue to only a few hundred super farms. Few companies control most of these farms and there are increasing cases of vertical integration. These companies are flourishing and rural communities are suffering economically, socially, and environmentally due

Behavior finance and market efficiency Essay Example | Topics and Well Written Essays - 2750 words

Behavior finance and market efficiency - Essay Example In this report, the main causes and underlying drivers of the recent global, financial crisis are explained. Also, comparison and contrast of behavioural and non-behavioural explanations commonly provided by finance academics have been made. The main causes behind the recent global, financial crisis include deregulation by financial institutions, accompanied by rapid financial innovation, which stimulated powerful financial booms. As the financial institutions became flawed, leading to the financial crises, governments responded to such crises with bailouts that allowed new expansions to begin (Crotty, 2009, p, 563). First, the integration of modern day financial markets with the era’s light government regulations, which is also referred to as the New Financial Architecture (NFA) led to the global, financial crisis (Crotty, 2009, p, 563). It should be noted that the New Financial Architecture is based on light regulation of commercial banks, lighter regulation on investment ba nks and little regulation on the shadow banking system. The shadow banking system represents hedge and private equity funds and special investments that are created by banks (Crotty, 2009, p, 563). Minimal regulation of financial institutions led excessive risk taking by numerous financial institutions because of the existing incentives in the market, without fear of restriction or limitation. The assumption that rational investors can make optimal decisions, and that only those who could handle risk, could take it is based on poor theoretical foundations, with no convincing empirical support (Crotty, 2009, p, 563). On the contrary, many investors and financial institution took excessive risk, which they could not manage. Consequently, the global, financial crisis had to arise when the potential losses associated with high risk occurred. Separately, it should be noted that perverse incentives affect key personnel of vital financial institutions such as commercial banks, insurance co mpanies, investment banks, hedge and private equity funds, as well as, mutual and pension funds to take excessive risk when financial markets are buoyant (Crotty, 2009, p, 563). For instance, the provision for no return of fees for securities for mortgage loans, if the securities suffered large losses made most market participants to take loans, as much as the loans may have not been viable or sound (Crotty, 2009, p, 563). Problems arose when the loan takers failed to service or repay the loans because their investments could not profit due to the prevailing market conditions. Financial innovation contributed to emergence of recent global, financial crisis because it led to the creation of financial products that are so complex that they are not transparent (Crotty, 2009, p, 563). This means that such financial products cannot be priced correctly. They are also illiquid and are not sold on markets. In the current financial market, there is a higher value of securities that are not s old on the markets than the existing securities (Crotty, 2009, p, 563). The fact, that sale of securities derivatives is mostly carried out by an investment bank negotiating with customers over the counter, led to